Digital SEO Marketing Blue Mountains is
not as simple as designing a website there are of many different Digital SEO
Marketing concepts to try and understand yourself as a website owner. It is
because of this I would like to share with you a few lessons that I have found
out about Facebook Ads. Why Facebook ads? Because Social media is very
important to Digital SEO Marketing, and because there are so many things about
Facebook Ads that I wished I knew when I initially started off investing with
them.
Lesson # 1 - Location, Location, location -
Don't waste your money
If you have made a Facebook ad before you
would know that you must select a location. So if you are a local Blue
Mountains Business then you will want to set the location to Blue Mountains. It
just makes sense, right?
But what quite a few people overlook is
that they choose by default the option for "Everyone in this Location".
So I want to reveal to you what that
actually means.-- 'everyone in this location' means every person in whose
Facebook says that they are in Blue Mountains will be possibly targeted by your
ad. This is pretty specific, but still broad enough to where you may be wasting
money.
People often don't realise, but that
'everyone' button is actually a drop down option, and from there you can chose
whether you want people who live in Blue Mountains, or perhaps just people
visiting.
So depending on your small business, you
may desire to be targeting people that are visiting or even on holiday in Blue
Mountains. By selecting the option for this you can make sure you are getting
in touch with the specific people that will hopefully be engaging with your business,
and therefore get a better engagement rate on your effort.
But what it also means that if you just
keep picking 'everyone in this location' then you are by default wasting some
of your ad's reach on people that are just visiting.
So remember this option exists, and have a
think about what options are likely to
help your business.
Lesson # 2 - Image v Text
This is one thing that I really had to
remember when first starting off. Facebook Ads must contain below 20 % text, it
is Facebook's way of making sure your ads actually are not being too obtrusive
and annoying, so you need to make certain that you have a nice image in your ad
and your font isn't too large.
One thing that I have the tendency to use
is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay.
And it will give you an indication of just how much text you are using in the
ad.
So be sure to keep this in mind and your
ads will have more effectiveness, and less automatic denial by Facebook.
Lesson # 3 - Mobile platforms are key
When selecting your platform, don't fall
into the trap of selecting just the desktop version. As most of us are probably
aware, many of Facebook users are young, and younger audiences virtually only
use mobile devices. Recent figures from Facebook show that almost 50 % of users
under the age of 35 only use a mobile device to access Facebook.
Now, it really does rely on your audience,
but even if you are focusing on an older demographic, most will still have
mobile devices capable of using Facebook, so don't overlook this option.
What this means is just because you may be
on a laptop when you create and edit an ad, don't fall into the trap of
assuming that people will be seeing your ad on a desktop too. This means be
sure you look to make sure the ad works for mobile in the preview, and you
explore the quantity of ads you want aimed purely to 'mobile.
Hopefully these few tactics and pieces of
advice will help you to save some effort, time, and even some money when it
comes to Facebook ads and your Internet Marketing efforts in Blue Mountains.
If you are looking increase your Internet
Marketing campaign even further, then call Internet Marketing Experts Blue
Mountains on 1300 595 0131300 595 013 or visit, internetmarketingexpertsBlue
Mountains.com.au.
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