Digital SEO Marketing is a daunting and
complex area, and one of the ways that helps make it even harder is the way
that Google is making it harder to find information. I am not usually one to
grumble about the way that Google changes-- largely they are moving to help
make the SEO 'game' a more trustworthy a worth driven market, but some things
are still exasperating. So what am I fussing about here? Well allow me to make
an effort and clarify it this way.
Irrespective of how you intend to structure
your keyword research, everything begins with a particular core idea, one that
you should develop by looking through your metrics and Google Analytics.
The thought is that from this central idea
and keyword, you then throw together a seed list of terms, expanding through
interrelated terms and synonyms of your central concept. The expansion of terms
will then begin to be tailored towards SEO ideas, content marketing, internet
marketing and other points to consider.
At one point, Google was content to make
all of its searcher keyword data available free of charge to those wanting to
conduct research. However, this has all changed with the modifications made to
Google's policy and the role that '(Not Provided)' now plays.
Google has opted though that they are going
to eliminate the access to the data generated by specific searchers. This
features those who are logged into a Google account such as Gmail and Google+,
as well as anyone using recent updates of Mozilla Firefox. The secure searchers
are shown in the search result site's domain including 'https' rather than
'http'.
As explaining by the Not Provided site,
www.NotprovidedCount.com, this has an effect on an ever increasing amount of
data, being upwards of 80 %. This suggests that the days of easy and free
access to marketing reports through Google Analytics accounts are at an end.
Instead, you will need to invest in a Google AdWords advertising account if you
want to use Google's proprietary information.
There are a variety of good keyword
analysis tools available in this day and age, however an SEO company is an
invaluable resource. With the changing nature of keywords since Hummingbird,
and the issues of 'Not Provided', it seems that an SEO company may be one of
the quickest ways to learn the real metrics for many specific niche areas. The
main worry that is brought up by this is how it impacts the small businesses in
Blue Mountains that are attempting to conduct some DIY SEO who don't always
want to run a full SEO campaign or invest too much money in AdWords or AdSense.
Where this goes next in 2016, only time will tell. But if you are looking out
for more information on ways that you can try and get more accurate info and
metrics that will actually help you, consider approaching an SEO Agency. Every
agency is different, so do some research and find one that is best for you. For
instance, you can contact my SEO firm, Internet Marketing Experts Blue
Mountains on1300 595 013 or visit,
www.internetmarketingexpertsBlueMountains.com.au
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