Internet Marketing Blue Mountains - Your Fundamental starting resource for your SEO and Marketing Strategy

Internet Marketing Blue Mountains is so pivotal despite if you are a local business or a large business. And if you have tried your hand at SEO and Marketing, or perhaps if you have no clue where to start then this is a terrific place to start off.

Over the previous ten years I have spent a ludicrous amount of money and time finding out the ideal way to have my websites producing income. If I had not had this sort of bad experiences I don't think I would ever been compelled into learning this stuff for myself. So take note, and pay attention to a few of the lessons I have found out so you can get the most effective start possible, especially if you are a local business owner in Blue Mountains, or if you are just beginning with Internet Marketing.

1.) The biggest point that I wish to explain is that your SEO Campaign will take time and you cannot be hesitant. I don't want you to be gambling away your life saving on some passing craze, but rather I would like to try and make you mindful that you can't succeed without commitment.

• When you have your first marketing campaign. Don't shell out $2 and complain that it didn't work. You have to make a decision.

• You furthermore can't just conduct your campaign for a day. It takes at the very least a week to get a proper appreciation for an ad's success.

2.) When you are creating content, don't just duplicate everybody else, your Internet Marketing will definitely be far more desirable if you be one-of-a-kind and look to what is lacking from your market. The best thing you can possibly do is to fill up the gaps in our niche business. This means that if everybody seems to be moving to blogs, generate infographics. Think outside the box, invest in video software and produce something unique.

3.) Look to producing a calendar to keep an eye on your content. Doing this will help you not only keep in mind what sort of posts or content you have made, but is essential for planning ahead. One of my favourite ways to increase engagement is to look back over past months or years of content and update blogs, or rediscuss ideas, and don't simply use this for your Internet Marketing or content creation, think outside the box, get organised and begin to see what is being successful, and what still needs improvement.

4.) Some tools that I would certainly highly recommend that you explore include some great research tools as Google Adwords' Keyword Planner tool and ubbersuggest if you want a little something distinct.

• If you need to create graphics, www.canva.com is fantastic, straightforward and user-friendly for all your image needs, it is click and drop with plenty of pre-sets.

• When producing infographics, check out https://infogr.am/ it is a easy way to produce a visual representation of data or information without having to work with a designer or resort to using Microsoft Excel pie charts.

• And one resource for an neglected area is https://followup.cc/ it is a Gmail plugin which will really help you through scheduling and planning because it lets your remember of customers and contacts that you need to follow-up with. It sends you email reminders and lets you monitor people so that you can boost your performance and guarantee a more professional reputation to your contacts.

5.) Essentially when it relates to gauging the success of your Internet Marketing, it may be rather challenging to see how your business is going compared with your competition in Blue Mountains or even all around the country. But the ideal way to get a real impression is to not fall into the trap of looking only at the general 'reach' of your content, but rather its 'consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and ultimately the amount of revenue it could be said to have generated. You must look at all this data, and see what the real result has been because while there may be thousands or millions of consumers looking at your content as a Blue Mountains company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Blue Mountains I have seen some of the best, and worst tries at Internet Marketing therefore we don't waste any time or your effort in generating real results for SEO campaigns. To discover more contact us on 1300 595 013 or visit, www.internetmarketingexpertsBlueMountains.com.au.

Internet Marketing Blue Mountains - What will 2016 hold for local business?

Internet Marketing Blue Mountains is a sophisticated matter, and as we go into 2016, people are in a mindset where they reflect back on the year that was 2015, and try and find out what life holds in store for them next. This is of course, impossible. You can certainly never know what is around the bend, but if you determine the important parts of the past and look for patterns you can get a better comprehension. This is particularly true for SEO. I would like to try and point out to you a couple of the major patterns that have been arising in 2015 throughout the Blue Mountains SEO market and the globe. From this with any luck together we can try and determine where to focus our efforts, this will be especially useful if you are a local Blue Mountains business.

Think Local

This is the most significant developing trend and it is going to keep improving in significance. This means that if you are an Blue Mountains business and you are looking for local customers, then this is wonderful. Launching with the changes from Google Pigeon, we saw an arising trend that local Blue Mountains searches were in fact ranking higher than business with national company headquaters, or even spots on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be appearing even more in 2016, so keep an eye out for them to help with your local search efforts.

Local-boosting tech patterns

There are a few technology areas which are rapidly growing overseas and are starting to emerge in Australia and it won't be long before they gain appeal in Blue Mountains.

Mobile wallets

Society is becoming more and more used to having around less money and slimmer wallets. Especially with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other simple 'contactless' paying technologies we are shifting towards mobile wallets. This will mean 2 things for a local Blue Mountains business. 1 - you should be focusing on growing patterns, and make sure you have the capability to actually let people pay - such as, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2 - you can start taking advantage of the mobile nature of paying. This means advertising, coupons and other fantastic deals that you can send out to people on their phones and therefore instantly into their wallets.

Beacons

Beacons are an item that has had growing use overseas and we are discovering them locally now too, but they are essentially other ways of getting special offers to people locally. It works through Bluetooth, and even a free Wi-Fi, and it just simply provides information or a discount to people who link or sign up to the Beacon. This means that customers at your Blue Mountains store, or even walking past the area will be given more motivation to actually enter the store and make a purchase. It's a smart promotion tool that will continue to grow in 2016, but I wouldn't be surprised if technology and innovation changes this even further throughout the year.

Aps

We also will see even better use of Aps such as Snapchat and Periscope for unconventional ways such as advertising. This has been seen in America with national projects run by Dunkin' Donuts and Taco Bell using these aps. It is amazing how men and women can keep reinventing ways to get their company out there, and the same can be done for your local company in Blue Mountains. Be creative and even look into what people have done, especially when it comes to social media - if you see something you like, take note of it and find a way to incorporate a similar idea into you own campaign.

My last pieces of parting advice - and these are things that you can do right now, today - would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don't have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your recognition at a local Blue Mountains level, and also boost your authority and perhaps even become a resource for people. This all goes to your local SEO efforts which are key in 2016. So you will possibly observe that the future actually looks efficient for Local businesses with trends and technology promoting even greater interaction at a 'community' level. This is great for Blue Mountains businesses, so I hope that you are as thrilled as I am. Keeping that in mind, if you are lo9oking for more SEO advice, or are looking to increase your SEO efforts, then contact Internet Marketing Experts Blue Mountains on 1300 595 013 or visit, internetmarketingexpertsBlueMountains.com.au

Digital SEO Marketing Blue Mountains - Facebook Ads Lessons to boost your Impact

Digital SEO Marketing Blue Mountains is not as simple as designing a website there are of many different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is because of this I would like to share with you a few lessons that I have found out about Facebook Ads. Why Facebook ads? Because Social media is very important to Digital SEO Marketing, and because there are so many things about Facebook Ads that I wished I knew when I initially started off investing with them.

Lesson # 1 - Location, Location, location - Don't waste your money

If you have made a Facebook ad before you would know that you must select a location. So if you are a local Blue Mountains Business then you will want to set the location to Blue Mountains. It just makes sense, right?

But what quite a few people overlook is that they choose by default the option for "Everyone in this Location".

So I want to reveal to you what that actually means.-- 'everyone in this location' means every person in whose Facebook says that they are in Blue Mountains will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who live in Blue Mountains, or perhaps just people visiting.

So depending on your small business, you may desire to be targeting people that are visiting or even on holiday in Blue Mountains. By selecting the option for this you can make sure you are getting in touch with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep picking 'everyone in this location' then you are by default wasting some of your ad's reach on people that are just visiting.

So remember this option exists, and have a think about what options are likely  to help your business.

Lesson # 2 - Image v Text

This is one thing that I really had to remember when first starting off. Facebook Ads must contain below 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you need to make certain that you have a nice image in your ad and your font isn't too large.

One thing that I have the tendency to use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of just how much text you are using in the ad.

So be sure to keep this in mind and your ads will have more effectiveness, and less automatic denial by Facebook.

Lesson # 3 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, many of Facebook users are young, and younger audiences virtually only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does rely on your audience, but even if you are focusing on an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you create and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means be sure you look to make sure the ad works for mobile in the preview, and you explore the quantity of ads you want aimed purely to 'mobile.

Hopefully these few tactics and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing efforts in Blue Mountains.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Blue Mountains on 1300 595 0131300 595 013 or visit, internetmarketingexpertsBlue Mountains.com.au.

Digital SEO Marketing-- The Battle to find out what Google is actually 'not providing' you.

Digital SEO Marketing is a daunting and complex area, and one of the ways that helps make it even harder is the way that Google is making it harder to find information. I am not usually one to grumble about the way that Google changes-- largely they are moving to help make the SEO 'game' a more trustworthy a worth driven market, but some things are still exasperating. So what am I fussing about here? Well allow me to make an effort and clarify it this way.

Irrespective of how you intend to structure your keyword research, everything begins with a particular core idea, one that you should develop by looking through your metrics and Google Analytics.

The thought is that from this central idea and keyword, you then throw together a seed list of terms, expanding through interrelated terms and synonyms of your central concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other points to consider.

At one point, Google was content to make all of its searcher keyword data available free of charge to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now plays.

Google has opted though that they are going to eliminate the access to the data generated by specific searchers. This features those who are logged into a Google account such as Gmail and Google+, as well as anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

As explaining by the Not Provided site, www.NotprovidedCount.com, this has an effect on an ever increasing amount of data, being upwards of 80 %. This suggests that the days of easy and free access to marketing reports through Google Analytics accounts are at an end. Instead, you will need to invest in a Google AdWords advertising account if you want to use Google's proprietary information.

There are a variety of good keyword analysis tools available in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems that an SEO company may be one of the quickest ways to learn the real metrics for many specific niche areas. The main worry that is brought up by this is how it impacts the small businesses in Blue Mountains that are attempting to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are looking out for more information on ways that you can try and get more accurate info and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Blue Mountains on1300 595 013 or visit, www.internetmarketingexpertsBlueMountains.com.au

Online Marketing Blue Mountains - Making your Business Become a Brand

Online Marketing in Blue Mountains is about Brand awareness, and the ability to grow your brand through SEO is always escalating in importance. The general shopper focus has changed towards a combo of building general brand awareness and having a product that really speaks to them. This means that if a customer has heard of your brand positively, then they are even more likely to purchase or engage with your services, then that of your competitors.

If your Blue Mountains business is 100 % online then this tip is absolutely vital. When it comes to building this credibility, All you really have is your website. Do not forget, the best SEO strategy on earth won't really help a website that is poorly created and is about as user friendly as a second-hand lawnmower. Despite all the talk about metrics and Google algorithms, your actual clients are humans with needs. Get the message perfect on your website and people will hang out on it, bookmark it, re-visit it, and tell their friends. I know this is general, but don't think that because you have finally got your site to the leading spot in Google that your customers are going to love your site-- they will just hop right out of it if it's not what they are trying to find.

Online SEO Advertising - Figure out your customers to grow your brand

Online SEO Advertising in Blue Mountains can feel like a complicated matter, but once you begin to realise some of the key areas it will all make a lot more sense to you and your business. It is hardly surprising that customers are important when it comes to business success, but I want to give you a little bit of context and reveal to you exactly how critical it is to not only identify your audience in Blue Mountains and beyond, but to understand them. You may have heard of audience Profiles before, but otherwise there is a bit of research that as gone into them as a technique that helps you to essentially consider all the ways that your product can be received by customers and therefore to consider your audience when deciding in the world of Marketing, SEO and advertisement. The reality is that designing a 'catalogue' of audience profiles will both inform your Blue Mountains business in many areas of and identify issues that you are yet to consider.