Internet Marketing Blue Mountains is a
sophisticated matter, and as we go into 2016, people are in a mindset where
they reflect back on the year that was 2015, and try and find out what life
holds in store for them next. This is of course, impossible. You can certainly
never know what is around the bend, but if you determine the important parts of
the past and look for patterns you can get a better comprehension. This is
particularly true for SEO. I would like to try and point out to you a couple of
the major patterns that have been arising in 2015 throughout the Blue Mountains
SEO market and the globe. From this with any luck together we can try and
determine where to focus our efforts, this will be especially useful if you are
a local Blue Mountains business.
Think Local
This is the most significant developing
trend and it is going to keep improving in significance. This means that if you
are an Blue Mountains business and you are looking for local customers, then
this is wonderful. Launching with the changes from Google Pigeon, we saw an
arising trend that local Blue Mountains searches were in fact ranking higher
than business with national company headquaters, or even spots on the other
side of town. Why? Because with local searches people want to know what is near
them! In 2016 this is going to grow even more taking into consideration the
recent Google search quality ratings guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also taking into consideration the My Business API as well as other things
Google has been up to in 2015 will likely prove that they are investing more
time and weighting into local search powers. So with that in mind, there are a
few technological areas that will be appearing even more in 2016, so keep an
eye out for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are
rapidly growing overseas and are starting to emerge in Australia and it won't
be long before they gain appeal in Blue Mountains.
Mobile wallets
Society is becoming more and more used to
having around less money and slimmer wallets. Especially with the worldwide
sweep (or swipe) of PayWave or PayPass over the past few years and other simple
'contactless' paying technologies we are shifting towards mobile wallets. This
will mean 2 things for a local Blue Mountains business. 1 - you should be
focusing on growing patterns, and make sure you have the capability to actually
let people pay - such as, if you are yet to buy a PayWave or RFID reader for
your ship, then get one. And 2 - you can start taking advantage of the mobile
nature of paying. This means advertising, coupons and other fantastic deals
that you can send out to people on their phones and therefore instantly into
their wallets.
Beacons
Beacons are an item that has had growing
use overseas and we are discovering them locally now too, but they are
essentially other ways of getting special offers to people locally. It works through
Bluetooth, and even a free Wi-Fi, and it just simply provides information or a
discount to people who link or sign up to the Beacon. This means that customers
at your Blue Mountains store, or even walking past the area will be given more
motivation to actually enter the store and make a purchase. It's a smart
promotion tool that will continue to grow in 2016, but I wouldn't be surprised
if technology and innovation changes this even further throughout the year.
Aps
We also will see even better use of Aps
such as Snapchat and Periscope for unconventional ways such as advertising.
This has been seen in America with national projects run by Dunkin' Donuts and
Taco Bell using these aps. It is amazing how men and women can keep reinventing
ways to get their company out there, and the same can be done for your local
company in Blue Mountains. Be creative and even look into what people have
done, especially when it comes to social media - if you see something you like,
take note of it and find a way to incorporate a similar idea into you own
campaign.
My last pieces of parting advice - and
these are things that you can do right now, today - would be to sign up to a
new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one
you don't have for your company yet and start a new campaign to reach a new
audience. As you reach new people, you will grow your recognition at a local
Blue Mountains level, and also boost your authority and perhaps even become a
resource for people. This all goes to your local SEO efforts which are key in
2016. So you will possibly observe that the future actually looks efficient for
Local businesses with trends and technology promoting even greater interaction
at a 'community' level. This is great for Blue Mountains businesses, so I hope
that you are as thrilled as I am. Keeping that in mind, if you are lo9oking for
more SEO advice, or are looking to increase your SEO efforts, then contact
Internet Marketing Experts Blue Mountains on 1300 595 013 or visit, internetmarketingexpertsBlueMountains.com.au
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