Online Marketing Blue Mountains, Is Your Business Idea a Lemon?

Online Marketing Blue Mountains is complicated, so ask yourself, are you doomed to fail? This is a single concern that you certainly will want to be sure that you are really thinking of before you spend way too much in a strategy that you may not have the time to see prosper. So for example, ask yourself precisely what issue are you really solving with your Blue Mountains business? This is a very easy thing to think about when looking at what kind of online business you may wish to get into, or a terrific focus if you actually have a company going. People will pay money to have their problems fixed. Whether it's helping them find the local shoe store or the very best solar panel on sale, if you can emphasize the dilemma you are solving and do it well, then you are on your way to building a wonderful online business in Blue Mountains.

Don't get too worked up if your suggestion in Blue Mountains isn't unique or is currently out in the marketplace. It's not really about the strategy as much as it is about the implementation of the idea, or simply put, how well you deliver your product or service to the market. A simple example is the way Apple runs. In case you didn't know, they didn't invent the portable MP3 player, or the iPad; both concepts were already out in the market years before Apple went to market with each of these product lines. What they did exceptionally well was execute a dazzling marketing campaign to make their re-imagined, actually in the marketplace product better than anyone else's. If you had an MP3 player, pre-iPod nobody cared, but if you had one of those little white boxes with an apple on it, you were simply cool.

Don't be afraid because you are not a world expert on the specific niche you are marketing to in Blue Mountains. If you consider it, lot of times the marketing and customer experience matter far more than your product understanding or experience in your niche.

You already have enough plans and experience to make a few ideas fly. Whether it's your profession, hobby, or just a passing passion, you can create an online company from it. There are loads of ordinary people around who have built millions from a simple idea that was of interest to them, often starting from very average circumstances. Mark Zuckerberg, the Facebook founder, just thought his idea would be fun for the students at his university. Brainstorm some things you're enthusiastic about and create them into an online business.

You may have experienced some disappointment in your own life with a website, product, or service in Blue Mountains when you said to yourself, "I could do this better than these guys." This is yet another way to start thinking about the experiences you have in your own life that can be the inspiration for an online business.

If you are looking for more information, or want to talk to an SEO agency to boost your business even further then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsBlueMountains.com.au.

INTERNET MARKETING's Pidgeon carries good news for local Blue Mountains businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is important to everything that you are planning to do for your business. But the catch for many people entering the world of INTERNET MARKETING is that Google keeps making changes, so you have to understand most of recent updates in order to be prepared for the future, and the new changes in Pidgeon herald some interesting news for local Blue Mountains businesses.

Already we have had Google Panda, Penguin and Hummingbird, but one of the most recent addition is Pidgeon, and it has actually made a several rather subtle changes that is very important to get your head around if you are attempting to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update to this series, and it laid the foundation for what Google considered as being a 'good website' and punished those that were not structured well. Penguin then progressed and started attacking all the dodgy sites that are using underhanded techniques or struggling to buy links-- it pushed again towards websites needing to 'earn' a positon instead of buy one.

Hummingbird added a new feature to the game and made us all count on the need for 'responsive design' and recognise the manner in which the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has set a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Blue Mountains business, has been around for decades, and is trying to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

In the past, the smaller local Blue Mountainas store would be dealing with INTERNET MARKETING because they would have to match the budget of the larger company. This meant that many business were just losing hope on INTERNET MARKETIaNG or wasting their money and time. With Pidgeon, a search in Blue Mountains, is now more likely to rank a local Blue Mountains business as a high result compared with one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to ensure that you can get the most away from your business!

If you would like to propel your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend visiting Internet Marketing Experts Blue Mountains, call 1300 595 013 or visit at www.internetmarketingexpertsBlueMountains.com.au

Digital SEO Marketing Blue Mountains - Facebook Ads Lessons to boost your Impact

Digital SEO Marketing Blue Mountains is not as simple as designing a website there are of many different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is because of this I would like to share with you a few lessons that I have found out about Facebook Ads. Why Facebook ads? Because Social media is very important to Digital SEO Marketing, and because there are so many things about Facebook Ads that I wished I knew when I initially started off investing with them.

Lesson # 1 - Location, Location, location - Don't waste your money

If you have made a Facebook ad before you would know that you must select a location. So if you are a local Blue Mountains Business then you will want to set the location to Blue Mountains. It just makes sense, right?

But what quite a few people overlook is that they choose by default the option for "Everyone in this Location".

So I want to reveal to you what that actually means.-- 'everyone in this location' means every person in whose Facebook says that they are in Blue Mountains will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who live in Blue Mountains, or perhaps just people visiting.

So depending on your small business, you may desire to be targeting people that are visiting or even on holiday in Blue Mountains. By selecting the option for this you can make sure you are getting in touch with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep picking 'everyone in this location' then you are by default wasting some of your ad's reach on people that are just visiting.

So remember this option exists, and have a think about what options are likely  to help your business.

Lesson # 2 - Image v Text

This is one thing that I really had to remember when first starting off. Facebook Ads must contain below 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you need to make certain that you have a nice image in your ad and your font isn't too large.

One thing that I have the tendency to use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of just how much text you are using in the ad.

So be sure to keep this in mind and your ads will have more effectiveness, and less automatic denial by Facebook.

Lesson # 3 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, many of Facebook users are young, and younger audiences virtually only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does rely on your audience, but even if you are focusing on an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you create and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means be sure you look to make sure the ad works for mobile in the preview, and you explore the quantity of ads you want aimed purely to 'mobile.

Hopefully these few tactics and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing efforts in Blue Mountains.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Blue Mountains on 1300 595 0131300 595 013 or visit, internetmarketingexpertsBlue Mountains.com.au.

Digital SEO Marketing-- The Battle to find out what Google is actually 'not providing' you.

Digital SEO Marketing is a daunting and complex area, and one of the ways that helps make it even harder is the way that Google is making it harder to find information. I am not usually one to grumble about the way that Google changes-- largely they are moving to help make the SEO 'game' a more trustworthy a worth driven market, but some things are still exasperating. So what am I fussing about here? Well allow me to make an effort and clarify it this way.

Irrespective of how you intend to structure your keyword research, everything begins with a particular core idea, one that you should develop by looking through your metrics and Google Analytics.

The thought is that from this central idea and keyword, you then throw together a seed list of terms, expanding through interrelated terms and synonyms of your central concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other points to consider.

At one point, Google was content to make all of its searcher keyword data available free of charge to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now plays.

Google has opted though that they are going to eliminate the access to the data generated by specific searchers. This features those who are logged into a Google account such as Gmail and Google+, as well as anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

As explaining by the Not Provided site, www.NotprovidedCount.com, this has an effect on an ever increasing amount of data, being upwards of 80 %. This suggests that the days of easy and free access to marketing reports through Google Analytics accounts are at an end. Instead, you will need to invest in a Google AdWords advertising account if you want to use Google's proprietary information.

There are a variety of good keyword analysis tools available in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems that an SEO company may be one of the quickest ways to learn the real metrics for many specific niche areas. The main worry that is brought up by this is how it impacts the small businesses in Blue Mountains that are attempting to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are looking out for more information on ways that you can try and get more accurate info and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Blue Mountains on1300 595 013 or visit, www.internetmarketingexpertsBlueMountains.com.au

Online Marketing Blue Mountains - Making your Business Become a Brand

Online Marketing in Blue Mountains is about Brand awareness, and the ability to grow your brand through SEO is always escalating in importance. The general shopper focus has changed towards a combo of building general brand awareness and having a product that really speaks to them. This means that if a customer has heard of your brand positively, then they are even more likely to purchase or engage with your services, then that of your competitors.

If your Blue Mountains business is 100 % online then this tip is absolutely vital. When it comes to building this credibility, All you really have is your website. Do not forget, the best SEO strategy on earth won't really help a website that is poorly created and is about as user friendly as a second-hand lawnmower. Despite all the talk about metrics and Google algorithms, your actual clients are humans with needs. Get the message perfect on your website and people will hang out on it, bookmark it, re-visit it, and tell their friends. I know this is general, but don't think that because you have finally got your site to the leading spot in Google that your customers are going to love your site-- they will just hop right out of it if it's not what they are trying to find.

Online SEO Advertising - Figure out your customers to grow your brand

Online SEO Advertising in Blue Mountains can feel like a complicated matter, but once you begin to realise some of the key areas it will all make a lot more sense to you and your business. It is hardly surprising that customers are important when it comes to business success, but I want to give you a little bit of context and reveal to you exactly how critical it is to not only identify your audience in Blue Mountains and beyond, but to understand them. You may have heard of audience Profiles before, but otherwise there is a bit of research that as gone into them as a technique that helps you to essentially consider all the ways that your product can be received by customers and therefore to consider your audience when deciding in the world of Marketing, SEO and advertisement. The reality is that designing a 'catalogue' of audience profiles will both inform your Blue Mountains business in many areas of and identify issues that you are yet to consider.