INTERNET MARKETING is a highly complex and
uncertain area of online marketing and is important to everything that you are
planning to do for your business. But the catch for many people entering the
world of INTERNET MARKETING is that Google keeps making changes, so you have to
understand most of recent updates in order to be prepared for the future, and
the new changes in Pidgeon herald some interesting news for local Blue
Mountains businesses.
Already we have had Google Panda, Penguin
and Hummingbird, but one of the most recent addition is Pidgeon, and it has
actually made a several rather subtle changes that is very important to get
your head around if you are attempting to tackle INTERNET MARKETING.
So, if you don't already know, Panda was
the first major update to this series, and it laid the foundation for what
Google considered as being a 'good website' and punished those that were not
structured well. Penguin then progressed and started attacking all the dodgy
sites that are using underhanded techniques or struggling to buy links-- it
pushed again towards websites needing to 'earn' a positon instead of buy one.
Hummingbird added a new feature to the game
and made us all count on the need for 'responsive design' and recognise the
manner in which the modern user browses the internet. So this brings us to
Pidgeon. Hopefully, you can see the theme that has been building-- Search
Engines reward those deserving. Pidgeon caries on the tradition, but it takes
it even further and helps the locals too!
Essentially Pidgeon has set a higher focus
upon the importance of local search results to any search queries. What does
this mean? Well let's consider two companies, one is a small local Blue
Mountains business, has been around for decades, and is trying to increase
their INTERNET MARKETING. The other is a new franchise store from a company
that has 100s of outlets around the country.
In the past, the smaller local Blue
Mountainas store would be dealing with INTERNET MARKETING because they would
have to match the budget of the larger company. This meant that many business
were just losing hope on INTERNET MARKETIaNG or wasting their money and time.
With Pidgeon, a search in Blue Mountains, is now more likely to rank a local
Blue Mountains business as a high result compared with one with a national
office elsewhere.
So INTERNET MARKETING's new Google update
is one to really understand to ensure that you can get the most away from your
business!
If you would like to propel your INTERNET
MARKETING campaign to a whole new, fantastic level, then I recommend visiting
Internet Marketing Experts Blue Mountains, call 1300 595 013 or visit at
www.internetmarketingexpertsBlueMountains.com.au
