INTERNET MARKETING's Pidgeon carries good news for local Blue Mountains businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is important to everything that you are planning to do for your business. But the catch for many people entering the world of INTERNET MARKETING is that Google keeps making changes, so you have to understand most of recent updates in order to be prepared for the future, and the new changes in Pidgeon herald some interesting news for local Blue Mountains businesses.

Already we have had Google Panda, Penguin and Hummingbird, but one of the most recent addition is Pidgeon, and it has actually made a several rather subtle changes that is very important to get your head around if you are attempting to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update to this series, and it laid the foundation for what Google considered as being a 'good website' and punished those that were not structured well. Penguin then progressed and started attacking all the dodgy sites that are using underhanded techniques or struggling to buy links-- it pushed again towards websites needing to 'earn' a positon instead of buy one.

Hummingbird added a new feature to the game and made us all count on the need for 'responsive design' and recognise the manner in which the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has set a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Blue Mountains business, has been around for decades, and is trying to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

In the past, the smaller local Blue Mountainas store would be dealing with INTERNET MARKETING because they would have to match the budget of the larger company. This meant that many business were just losing hope on INTERNET MARKETIaNG or wasting their money and time. With Pidgeon, a search in Blue Mountains, is now more likely to rank a local Blue Mountains business as a high result compared with one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to ensure that you can get the most away from your business!

If you would like to propel your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend visiting Internet Marketing Experts Blue Mountains, call 1300 595 013 or visit at www.internetmarketingexpertsBlueMountains.com.au