Online Marketing in Blue Mountains is about
Brand awareness, and the ability to grow your brand through SEO is always
escalating in importance. The general shopper focus has changed towards a combo
of building general brand awareness and having a product that really speaks to
them. This means that if a customer has heard of your brand positively, then
they are even more likely to purchase or engage with your services, then that
of your competitors.
If your Blue Mountains business is 100 %
online then this tip is absolutely vital. When it comes to building this
credibility, All you really have is your website. Do not forget, the best SEO
strategy on earth won't really help a website that is poorly created and is
about as user friendly as a second-hand lawnmower. Despite all the talk about
metrics and Google algorithms, your actual clients are humans with needs. Get
the message perfect on your website and people will hang out on it, bookmark
it, re-visit it, and tell their friends. I know this is general, but don't
think that because you have finally got your site to the leading spot in Google
that your customers are going to love your site-- they will just hop right out
of it if it's not what they are trying to find.